Online PPC advertising for builders takes just a short time to learn, but many years to master. To achieve the results you want, (which is a great return on your investment) it really does require expert attention on a daily basis to ensure you are getting a great ROI.
To understand the importance of improving your search engine marketing performance for you building and construction company you should consider two key facts:
Why We Shoot Buildings Should Manage Your PPC Campaign
1. PPC costs. A Pay-Per-Click campaign can be very expensive in novice hands, especially for small businesses with little marketing dollars to spare because there is no room for trial and error. Hiring a full-time in-house PPC analyst is expensive. Hiring the services of the We Shoot Buildings team will save you time and money.
2. Learning Curve. PPC is both time-consuming and ever-changing. It takes time to develop good analytics and more time to keep up with the many new updates, features and competition. Attempting to manage it yourself is highly unlikely to deliver optimum results for your budget.
3. PPC is Dynamic. A lot of factors make for a successful PPC campaign and many of these change in real-time (i.e. bid rates, keywords search rates, quality scores, etc.) The chances of a PPC program’s short-term ROI and long-term sustainability is zero without experienced and dedicated people to track, test, analyze and optimize.
How Can We Shoot Buildings work for you?
We Shoot Buildings can work with you at whatever stage your current PPC campaign is at. We’re very happy to start from scratch and use the power of the internet to generate targeted visitors for your website. Or we can fix Adwords campaigns that need dramatic improvement to be profitable. Just as importantly, we can work within your budget—regardless of size.
Your We Shoot Buildings team consists of a PPC Account Manager, an Analytics Specialist and a PPC strategist. You can be sure there’s a Google AdWords Qualified Individual onboard to oversee the following:
- Extensive Keyword Research (positive and negative)
- Careful Bidding of targeted keyword campaigns and ad groups
- Yahoo/Bing/Google Analytics setup and configuration
- Regular Split Testing of Ad texts
- Regular Campaign Reporting
- Thorough analysis and recommendations for campaign improvement
In addition to our regular PPC Account Management specialty, We Shoot Buildings also provides Lead Generation and Conversion Optimization services.
Month-by-Month Contract
We Shoot Buildings is a strong believer in partnering with our clients to ensure a win-win deal. You can put our team to work at achieving your paid-search campaign goals at any time of your choosing. And we stand by the quality of the service you will enjoy by making it clear you can opt-out at any time. The results we achieve for our clients means that it’s unlikely that you will want to, but if your circumstances change at least you have that option. We look forward to speaking with you soon regarding how we can help your business grow.
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