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grant.kennedy@weshootbuildings.com.au 0400 82 55 98

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What is Search Engine Optimisation (SEO) and how can you as a builder use it for your website?

 

SEO is the strategy of designing and maintaining your building and construction company website for internet search engines such as Google and Yahoo to recognise and rank your site in their “free” or “natural” or “organic” search results.

BUT with up to 90% of internet users not looking past the first pages of search results, it’s not only that you’re on these engines that count – it’s where you’re on them!

It’s very important to have your website fine-tuned so that it displays prominently within a search engine’s results page.

Undertaking an professional SEO strategy will ensure you get yourself as close to the top of Google as you can and more importantly ahead of your main competitors! It will give you dramatic results in increased traffic to your website and from there our website designing will ensure conversion of that traffic.

 

How does SEO all work?

Although Google, Bing and Yahoo are continuously refining and improving their algorithms for relevant search results to their users, there still remains four key elements that are the foundation for successful Page 1 results.

These are Keywords, Onsite Structure Optimisation, Content and Offsite Optimisation (Linkbuilding).

Keywords

Keywords are the words and phrases that customers are typing into the search engines to find you on a daily basis.

An example or this might be a customer looking for a plumber in Melbourne typing “find a plumber in Melbourne” into the search engines or surprisingly to you they more commonly might just be typing into Google “Melbourne Plumber”. This difference can bring drastically different results to your business. And certain keyword combinations are actually being used more often than the rest.

Full research needs to be put into this element to ensure that you structure your website to attract the most common and relevant or “money” keywords being typed into the search engines by your customers.

It is from this research that the rest of our SEO elements are tailored towards to bring your website the largest amount of potential customer’s traffic as possible.

Onsite Stucture Optimisation

After researching the keywords that are going to give you the targeted traffic that we require we need to make sure that our website is designed and fully optimised towards these keywords. This involves a range of factors that we need to tweak on each page of your website to ensure it gives you the best possible chance to reach that all important first pages in the search results.

Content

As a site matures, if it is maintained effectively, it will organically develop a large body of relevant content. Google recognises this as a sign of authority, and will rank it accordingly. It recognises that a site which contains a lot of great relevant content, then it must know what they’re talking about! Our SEO efforts incorporate content creation with optimised copywriting to ensure this criteria is achieved.

Offsite Optimisation – “ Linkbuilding ” – The Most Important

Now that we have laid the foundation for our Search Engine Optimisation Stategy on our website. The search engines now look to see that your website is an authority on the particular keywords that we have chosen according to other websites on the internet. This is done by a process called linkbuilding.

Linkbuilding can be viewed like a popularity contest. By obtaining links from other relevantly themed websites it is showing Google that our website is a relevant and popular site on the keyword.

Linkbuilding is a complex process and is done by our professional team. It is a process that must have regular monthly maintenance to show the search engines that our website and its content is continually and naturally remaining “popular” to our customers in Google’s eyes and to stay ahead of our competitors who may also be undertaking this process.

 

So what’s the trick?

If it sounds to good to be true then it almost certainly will be!

Most companies are hesitant to make claims to get you to the no.1 position on Google, Bing and Yahoo.

…..And others make the claim quite easily knowing full well that they can get you to the number 1 position very easily for a very non-competitive irrelevant keyword that will also get you NO TRAFFIC at all.

The truth is…. You need to do a full market research and analysis first and then we can tell you very transparently what your are competing against and how long it is likely to take you.

SEO dosent and shouldnt happen overnight as it takes Google’s spiders time to index all of our efforts and we need to make it look like a very natural process as well using white hat seo strategies.

The trick is to be able to implement this process in the most efficient way possible: create a large body of content, then generate a nice steady mass of in-bound links in a naturally looking way in order to be the authoritive website for you keywords and stimulate the “organic” search engine ranking process.

QUALITY BACKLINKS ARE KEY!!

We cant stress this enough. 1 very high quality backlink is exponentially recognised by Google to be of great value than 100’s of low quality links. Think of this way. Getting 1 vote of friendship from Brad Pitt in the popularity stakes versus 100 Joe Blow’s carry’s a lot more weight in your search engine rankings and is what sets the Search Engine Company’s apart. I’ll state again if it sounds too good to be true it probably is so please avoid cheap seo packages claiming a guaranteed 1st position on google. They are not in control, Google is, so it is not in these scam companies control to ensure to make that kind of guarantee will get you results, customers in your door!

We Shoot Buildings can help businesses understand the strategy, and take a consultative and done for you approach to ensuring each of our unique clients have everything they need to make their site an extra-ordinary success in the search engines. You just sit back and let us do all the work for you!

 

What will We Shoot Buildings Deliver?

We love the challenge of getting you to the no.1 spot on Google.

The Right Advice

The right advice on keyword strategy to find traffic that is looking to buy not just looking to browse.

Current Market Analysis

We will give you a full honest assessment of the current search results for your market and its relevant keywords and let you know how your competitors are currently ranking.

Competitor Analysis and SEO Benchmarking

We will also give you a full honest assessment right from the beginning exactly what it is going to take for us to rank you at the top of the search engines and ahead of your competitors. You will be able to see all of our efforts as they happen on a day to day basis but we will also continue to monitor these effort on your behalf and report back to you on a monthly basis.

Search Engine Optimisation Maintenance

By maintaining the necessary strategies on a monthly basis We Shoot Buildings is able to give you the best possible chance of beating your competitors to the top of the search results and maintaining this position to dramatically improve the volume and quality of traffic to your website.

 

CLICK FOR PRICES HERE

 

SEO for Construction Companies

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