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grant.kennedy@weshootbuildings.com.au 0400 82 55 98

social media strategy for builders

Social Media Training for Builders

Social media platforms such as Twitter, Facebook, and Google+ have become increasingly important for businesses. Because they are relatively concepts, often the older generation or those who aren’t ‘online’ a lot are not quite sure how to use these social networks to help grow their business.

While it may not seem like it at first, utilising Twitter or Facebook to build your business is a fantastic marketing idea.

Smart building company owners are embracing the social media trend and are engaging in social media training for everyone employed at the company. Doing this can attract a new client base – one that is more internet savvy – as well as grow your business.

Look “inward” for your social media experts

The idea of using social media for your building company is to establish your brand on a digital medium. This requires the melding of two types of knowledge: how to use social media and the inner-workings of building. Engineers, sales personnel, receptionists, and company executives should all be a part of your company’s social media outreach plan.

Make a Plan

Here at We Shoot Buildings, we understand that social media platforms may be difficult to learn. Utilising social media to grow your business is not just about signing up for a Twitter or Facebook account – it is also about developing a social media plan, policy and training those who will be using the accounts so that they are knowledgeable about all the features social media offers.

Having both specific and general goals is important for your building company. Having over 1,000 fans or followers on your social media page is a great goal, but so is delivering content that is interesting, interactive, and persuades customers to use your services. Your Twitter account may have 1,000 followers, but that may not do much if you are not interacting with your followers as they interact with you.

Whatever the goal, each platform provides unique ways to achieve these objectives, and training your social media experts in each platform is essential to business success on social media.

Its Time To Get Social!

We Shoot Buildings knows that social media platforms and all of their distinct features can be difficult and overwhelming to learn. Our social media training that has been developed specifically for builders will assist your company in creating a plan, developing a social media policy, and recruiting your social media experts.

We are here now to conduct training in platforms such as LinkedIn, Facebook, blogs, Twitter, and YouTube. For more information, call or email Grant at We Shoot Buildings today.
Written by Grant Kennedy

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