Boost Your Property Sales With A Real Estate Photography Course
More and more property buyers, particularly those who are offshore or interstate, are going online to search and view prospective properties. The Australian real estate market is a very competitive one, so attracting buyers’ attention and enticing them to view your property up close can be a challenge – particularly when your listings appear alongside hundreds of other properties for sale.
The use of quality real estate photographs, particularly high-resolution interior and exterior shots, is one action that has been proven to help property listings to stand out.
As a realtor, builder, construction company, architect or designer, you understand the importance of using professional real estate photography services for marketing your properties, and view them as important investments in business growth. However, if you have a natural love for taking pictures, and are willing to learn more about professional photography, then signing up for a real estate photography course can deliver real cost savings.
With basic equipment, software, and an online course containing information products and video guides, you’ll be able to learn the essential techniques for shooting buildings, homes and other structures quickly – the way the pro photographers do. What’s more, the skills you develop can save you thousands of dollars in professional fees and grow your business to include real estate photography services for clients.
What you need to start shooting real estate photographs:
Basic equipment and tools
You’ll need:
• DSLR (Digital Single-Lens Reflex) camera: This is the standard shooting apparatus for professional photography. The single lens design of this camera provides the viewfinder with an accurate image as captured by the camera’s sensor.
• Wide-angled lens: A lens with focal length between 14 and 24 mm can capture large areas in their entirety. You’ll be able to shoot landscapes, buildings and surrounding environments, and spacious interior rooms easily using this type of lens.
• Flash: Lighting is a key element in real estate photography and many beginners can initially handle and work with a single flash unit. As you gain more experience and skill in lighting units, you’ll be able to handle small flashes and the more challenging HDR flash unit.
• Tripod: A camera tripod keeps your shooting equipment steady, producing clear pictures that appear through the viewfinder.
• Lighting stand: This accessory allows you to get your flash off your camera and to move your flash around the subject.
Post production software
Photo editing software allows you to optimise shots by replacing skies, manually blending multiple images or removing large objects from photos. Beginners can start with applications such as Lightroom and move on to more sophisticated software, such as Photoshop.
Real estate photography course
Lighting techniques, framing, composition, principles of light and shade and post production methods are usually key elements of a real estate photography course. Taught by professionals in the field, this course can teach you the basics of shooting homes, buildings and industrial and commercial spaces, surroundings and interior shots. You’ll learn when and how to use each tool in certain situations, how to overcome challenges in shooting subjects, and how to use your photographs for marketing your properties online.
Participating in online forums and discussions with like-minded people can also supplement your basic skills in real estate photography.
Photography is much more than the equipment and tools that we use at We Shoot Buildings — it’s a special skill that can be learned only through the guidance of professionals with vast experience in shooting real estate images. Call or email us today and learn about our photography course packages that are designed to boost your property marketing efforts.
Written by Grant Kennedy